The Challenge Cup was developed as a low budget, football-themed incentive programme in which participating Volkswagen Paint and Body Centres throughout the UK compete against each other, scoring goals and winning matches by achieving higher KPI results than the opposing team. Collateral included a PDF programme guide, microsite portal and knockout ladder posters.

Awarded runner-up at the 2017 B2B Marketing Awards for Best Limited Budget Campaign.

Client Volkswagen Group UK Paint and Body
Format PDF, print and web
Involvement Creative concept, branding, retouching and artwork